The Canadian crooner  The Weekend was named the face of H&M’s Spring Icons Selected by The Weeknd collection, scheduled to hit stores March 2 2017. In a photo posted on Instagram, the Starboy was posing in a black-on-black XO jacket. “excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS,” he wrote on the ‘Gram.

However, The Weeknd is making it VERY clear – H&M’s apology for a racist online ad has fallen on deaf ears – and he’ll never work with them again.

The clothing store go site came under heavy fire after an ad showed an African-American child wearing a hoodie with the inscription, “Coolest Monkey in the Jungle.”

Abel – who launched his own line with H&M last year — posted a message about the tasteless ad, saying, “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with H&M anymore …”